“This isn’t a vision, it’s an illustrated to-do list… let’s try a second draft.”
It’s January 1, 2025 and your business has been quite successful. What do you see, hear, smell and feel going on around you that is evidence of that success? If you can describe that scene, you’ll have a vision of greatness for your organization - an incredibly powerful tool to get everyone working together and moving in the same direction.
We are often asked, “How did Zingerman's build this great group of people? How do you get people to care and have such a good time at work?"
Ian Gurfield, Co-Founder of Ian's Pizza, is a long-time client and dear friend of ZingTrain.
Below, he shares how he came to learn about Visioning, what the process of writing his first Vision was like and the impact it's had on his business. And be sure to scroll down to to the end of this post to see his January 2018 Vision realized... it involves delicious Italian pizza!
Check it out below and prepared to be inspired!
Before I get too far into this blog post about how to write a vision, it feels appropriate to share a vision of what success looks like for this blog post. Here goes:
Ask any Ann Arborite where to find a pair of shoes that are as comfortable as they are stylish, complete with a truly enjoyable shopping experience, and it’s more-than-likely that you’ll be guided to MAST Shoes.