Mara Ferguson

Mara is a one-woman speaker's bureau for the organization. A Zingerman's ambassador. Conference Rat. Manager of ZingTrain Speaker Series. Good source of organizational knowledge. Specifically, she works with Presenters and Speakers entering and leaving the building. From the moment someone engages us about a keynote, she works with them to find the best speaker for their event and manages the details throughout the entire process. Mara's favorite part of her job? Working with someone over email and phone - building a great working relationship - and then meeting them at the event! She finds it exciting and fulfilling to get to shake their hand and actually meet someone that she's worked so closely with over the six months before the event takes place. When she's not at work, Mara enjoys walks and hikes with her husband and their dog-hter, putzing around the kitchen, listening to good music with the sun on her face, travel and whatever random art or home project moves her.

Recent Posts

The Best Swag for Your Event

Posted by Mara Ferguson on 10/14/19 2:28 PM

It's October. So naturally, we're looking nine months out and thinking about our annual symposium, aptly named ZingPosium. Determining the content we'll share and theme of the event are important, but something else we'll be spending a lot of time thinking about is the Swag we'll give to attendees. 

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6 Tips for Creating a Truly Great Customer Experience

Posted by Mara Ferguson on 12/4/18 11:00 AM

What does a truly great customer experience look like? We spend a lot of time thinking about this at Zingerman’s. In fact, we actively measure the customer experience  by way of the Zingerman’s Experience Indicator (ZXI), which is our adaptation of the more commonly known Net Promoter Score. As Ari explains in this article, “the ZXI has provided a measurement tool to help us track and stay more focused on how well we raise every customer’s experience to a level of greatness. Briefly, the measure tracks customer response to the one ultimate question: “On a scale of 0 to 10, (10 being high), would you recommend Zingerman’s to a friend?” Nines and 10's are considered promoters, 7's and 8's are neutrals, and anyone who scores 6 or below is deemed a detractor.”

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Topics: Customer Service

3 Things to Consider Before Booking a Keynote Speaker for Your Event

Posted by Mara Ferguson on 7/9/18 10:00 AM

In addition to offering training on-site at our training facility and on the road at client businesses all over the country, did you know that we also have a line-up of leaders from around the Zingerman's Community of Businesses who present at events on a variety of different topics - be it the values we hold dear, the system we use to streamline our operations or our recipes for giving great customer service?

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Your Guide to Training

We're glad you're here.

Enjoy the nuggets of wisdom, techniques, tips, and insights we've gathered from sharing the Zingerman's unique approach to business for over 20 years. We've offered training to thousands of people on topics like customer service, leadership, visioning, open-book management, among many others, and we plan to share as much of that insight we've gathered from doing so with you here.

Linger. Read. Assimilate. Participate. 

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Recent Posts