Maggie Bayless

Maggie is the Founder and Co-Managing Partner of ZingTrain. She developed Zingerman's approach to training (Bottom-Line Training or BLT), teaches several ZingTrain seminars including The Zingerman's Experience, Bottom-Line Training (BLT) and Creating a Vision of Greatness in addition to a host of internal classes. She just published the Bottom-Line Training Trainer's Toolkit and has been chairing a roundtable of small business owners for the past seven years. Maggie's favorite part of her job is the people she gets to work with - both within ZingTrain and the greater Zingerman's Community of Businesses in addition to client businesses from around the world! When she's not working, Maggie enjoys camping in her new Alto Safari Condo, riding the bike path in Sleeping Bear Dunes National Lakeshore, and visiting her sons in New York City.

Recent Posts

Educating Your Customers: Using Every Opportunity to Teach and Sell

Posted by Maggie Bayless on 11/14/18 1:00 PM

For those of us who sell specialty products, customer education has always been part of the selling process.  Sometimes we’re offering products that most customers have never heard of. Other times we have items with familiar names but vastly superior ingredients or construction. Almost always the prices that we charge are higher than what is being charged somewhere else in our market for something that can SEEM to be the same thing. Our success depends upon customers understanding the differences between our products and the competition’s.

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Topics: Customer Service

Training vs. Consulting

Posted by Maggie Bayless on 9/12/18 2:55 PM

When business owners run into challenges that they’re not sure how to address—or know they can’t resolve on their own—they often start looking outside their organizations for expertise and resources.  Two common places to look are consultants and trainers.

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Topics: Training

Zingerman's 6 Steps to Running a Great Meeting

Posted by Maggie Bayless on 5/14/18 1:00 PM

“Not ANOTHER meeting?!”

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Topics: Organizational Systems

Your Guide to Training

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Enjoy the nuggets of wisdom, techniques, tips, and insights we've gathered from sharing the Zingerman's unique approach to business for over 20 years. We've offered training to thousands of people on topics like customer service, leadership, visioning, open-book management, among many others, and we plan to share as much of that insight we've gathered from doing so with you here.

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